I have always been curious to find out how much other people make from their blogs (and I’m guessing you might be curious too!) Do they use their blog as a main source of income? Is that even possible? And, more importantly, do they make more money than I do?
You may have read about my dismal WordAd earnings from waaaaay back in May. Those earnings haven’t changed. They’ve actually crashed.
Thankfully, as some of the bloggers will tell you below, there are plenty of other ways to make money from your blog. And if you don’t care either way? Than you’re in good company, my friends.
Some people can, but I don’t. Some bloggers – particularly bloggers who partner with brands to promote products – can receive a lot of incentives for product placement. Other bloggers receive money for sponsored content, and some very successful bloggers can receive substantial honorariums for public speaking appearances or with subscription services to their blogs.
Because my blog is focused on social justice advocacy, I try not to engage in these for-profit business models. I see my blog as a community service, and so I do not – and have never – made a profit from the blog. I run a feminist-founded ad service and offer Patreon subscriptions as sustainable ways through which readers can help offset the costs of running the site; all additional funds raised through these mechanisms are donated back to the community.
~ Jennifer Fang, creator of Reappropriate
I never intended to.
~ John Scalzi, creator of Whatever
I have gained work through my blog and made some money, but indirectly. For example, I was commissioned by PR company Freuds to research and write about the history of the Christmas Jumper for the UK supermarket chain ASDA. This was on the back of a fashion-related post that I had written a couple of years before about Christmas jumpers. On another occasion, a producer from BBC Radio 3 read a post I had written that mentioned Kenilworth Castle. He commissioned me to write and present a segment for a radio series he edited about medieval castles. I have also received offers to be sent products, but this is something I am more uncomfortable with. I have always said that I will not be sponsored to write product endorsements. So, perhaps I am willfully limiting the extent to which my blog can earn me money to some extent.
~ Benjamin Wild, creator of Benjamin Wild [Musings on Cultural History ~ Clothing, Chiefly]
Blogging is kinda retro these days but there can still be ways to use it to make money, though to do so requires a LOT of hard work and business savvy. But the main thing is really having something to say that you truly care about — opportunities for further success always seem to come from there, in my experience.
~ Ann Foster, writer
Yes, you can. Aim for multiple income streams. Blend it with real-life earnings. From the Little Fears, I get Threadless/Society6, Patreon, Ko-Fi, Etsy, Book sales, affiliate links, original art and art prints on Etsy and folksy and Skillshare teacher earnings. Back that up with real-world market stalls along with arts and craft shows. It also bags me some freelance work. Such as logo and poster design. Although my site is super niche blogs also have the option of sponsored posts.
~ Peter Edwards, creator of Little Fears
I often say that blogging opened doors I didn’t even know to knock. While I do not accept advertisements or sponsored posts, the blog’s very existence, as a portfolio of my work, has brought about opportunities like speaking engagements and consulting.
~ Emily Contois, creator of Emily Contois
Yes, you can make money from blogging. Within a few months of attempting to monetize my blog, I made money at it. I think the more pertinent question is if the money is worth it, after weighing the amount of money against how much time it takes to create/acquire the material. A blog takes up a lot of time if you’re doing it “right.” Myself, I post every other day on two websites and weekly on my Writers Club website.
~ Ryan Lanz, creator of A Writer’s Path
So I am told. I have not monetised my blogs as they are designed to share ideas, rather than make a profit.
~ Sue Vincent, creator of Daily Echo
This is a difficult one! Some people probably yes but for us it’s about promoting cat welfare and working with businesses that are closely alligned to us thus to us it’s more important to achieve that than becoming rich of our blog
~ Marc-André Runcie-Unger, founder & blogger at Katzenworld
Yes. But how badly do you want it?
~ Opinionated Man, creator of HarsH ReaLiTy
Yes, you can. However, research has shown that over 81% of bloggers who want to make some money out of blogging, will never earn more than £100. Don’t come into blogging just for the reason of making money. Those who do make money from it, do so because of the high volume of traffic to their blog. You have to build up a large follower base in order for companies to pay you to advertise on your blog, and this involves lots of hard work and many, many hours spent building up your reader base. As well as that, you also have to write and publish posts that people actually want to read and engage with. Again, this takes up a lot of time and can be hard work. You’ll be saying goodbye to any kind of social life for quite some time.
~ Hugh W. Roberts, creator of Hugh’s Views & News
I’m not sure about making money from blogging. I make a couple hundred bucks a year from books and blogging, so it’s really just a labor of love at this point.
~ Kent Wayne, creator of Dirty Sci-Fi Buddha
Give me twenty pounds and I’ll give you an answer. 😉
~ Richard M. Ankers, creator of Richard M. Ankers
I haven’t monetized my blog, but as an author, I will readily admit that blogging is a great way to promote books and get reviews, which ultimately leads to sales. The WP community is something special if an author takes the time to build relationships and reciprocate. For most of my books, the first dozen reviews or so are from other bloggers and my initial ranking reflects those purchases. I’m also a better writer and marketer because of the wonderful feedback and advice gleaned from these relationships. So my answer is yes, although perhaps, not in the way you were thinking.
~ D. Wallace Peach, creator of Myths of the Mirror
If you have any other questions you would like answered by the bloggers, please shoot me an email, or alternatively, comment below!
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